The heritage and passion that underpins Irish whiskey production, means the only surprising aspect regarding its recent success, is that it’s recent. But so precipitous has been the growth in the last ten years, that as we approach St Patrick’s Day, it’s suddenly become a very appealing investment opportunity.
Irish whiskey is wonderful stuff, but historic events have conspired against the spirit’s success. While it was the Irish who actually invented it, the loss of key markets like America during prohibition and the UK and Commonwealth during Anglo-Irish trade wars, enabled the likes of Scotch to steal a march.