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2020 Cask Whiskey Buyer Report - Whiskey & Wealth Club
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Methodology


Whiskey & Wealth Club commissioned research in May 2020 of 505 individuals with capital of £100,000 or more available for investment. Questions were designed to get a sense of attitudes towards general investment, alternative investment and, specifically, Scottish and Irish cask whiskey buying.

Potential cask whiskey buyers were asked questions with the aim of gaining a better understanding of the factors at play in investment and buying decisions. Responses paint a picture of a new breed of cask whiskey buyer. As the market matures, however, this picture is likely to change — and Whiskey & Wealth Club’s Cask Whiskey Buyer Report establishes a benchmark. 

 

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The respondents were representative of the investment market: 

  • 143 were female (~28%) 
  • 362 were male (~72%) 
  • 14 were aged 18 – 24 
  • 41 were aged 25 – 34 
  • 71 were aged 35 – 44 
  • 97 were aged 45 – 54 
  • 132 were aged 55 – 64 
  • 119 were aged 65 – 74 
  • 31 were aged 75 and over